Venus Vacations, a travel house based in Mumbai, wanted a campaign to establish them as the go-to place for any vacation planning; a campaign that looked and sounded different from typical holiday package advertisements.

The average Indian traveller looks for offbeat holidays and prefers experiences over traditional site-seeing. This, coupled with the discovery that people who book with tour managers like the fact that everything is planned for them but think it’s a very tick-the-box kind of holiday.

Create a campaign that brings alive the best of both worlds.

Organised work of a tour manager and the customisation of a holiday makes for an out-of-this-world vacation. In other words, to communicate that these holidays are ‘like no other’.

Inventory– TOIM front page, vertical half page, MMIR hybrid jacket and half pages, languages front page, vertical half pages.