The Times of India

Times Power of Print | Times Group | Times of India

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**The order of the entries are not according to the rank

Times Power of Print is a unique initiative by The Times of India Group, that invites creative minds to build an impactful print campaign for a real brief.

The Times of India Group, supported by the Election Commission of India, is inviting all communication/creative agencies to come up with award winning campaigns for a cause – ‘I vote for sure’. The winning team will get a fully paid trip for two team members to Cannes Lions 2025*.


Download the brief.

Creative professionals are welcome to participate in teams of two (refer to the terms and conditions for more details).

Work on the brief.

Answer the brief, keeping in mind the guidelines. Each work submitted is considered an entry by itself. If you wish to submit more than one entry, each one will be considered as separate.

Submit your entry

Read ‘Submitting Your Entry’ guidelines carefully to prepare entries in the right format and submit.


India, the world’s largest democracy is set to witness another landmark election year, with the future of the country hanging in the balance. To bring out the true spirit of people’s choice, it is imperative that the maximum number of those eligible to vote, do so in the upcoming general elections.

The Election Commission of India (ECI) is striving to encourage citizens to participate from across the country in the spirit of “I vote for sure.” The ECI wants to make an appeal to the nation’s populace about how important their right to vote is and to drive them to action on the voting day, making their contribution in the nation-building process. This needs to be more urgent and imperative than just a public interest message, a campaign that addresses everyone from the first-time and young voters to the oldest ones, urging them to step out of their homes and vote for the country.

This is an opportunity to broadcast your creative voice during a national moment of truth and mobilise the populace towards a common cause.

Objective of the campaign:

  • Move the eligible voting population of India to action and exercise their right to vote on the election day.

What should campaign seek to achieve?
Maximum voter turnout during the upcoming 2024 general elections.


Rajdeepak Das

Chief Creative Officer

Publicis Groupe- South Asia & Chairman
Leo Burnett - South Asia

Prajato Guha Thakurta

Founder & CCO


Ashish Chakravarty

Executive Director,

and India Head of Creative,
Mccann Worldgroup

Parixit Bhattacharya


Creative Officer

P.G. Aditiya

Co-Founder and CCO



The Times Group, through its glorious 186 years of existence, has always been at the forefront of innovations and thought leadership when it comes to engaging both the reader and the advertiser. As an organization, we have always tried to keep the print flag flying high by doing things that generates excitement within the ecosystem. In line with the objectives of driving creativity and demonstrating the impact of print, is our new initiative titled, “Power of Print”.

The Election Commission of India is an autonomous constitutional authority responsible for administering Union and State election processes in India. The body administers elections to the Lok Sabha, Rajya Sabha, State Legislative Assemblies in India, and the offices of the President and Vice President in the country.


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