Times Kitchen Tales campaign will build a community of food Lovers on TOI Platform and encourage TOI readers to share their food interactions and experiences on Indian regional food.


Food lovers today want to interact with the world at large on food. Food is the subject of interest. They love conversation on food and want to be a part of it. They are on the lookout for a platform that can bring forth their desire to interact with food and everything related.
The initiative will talk about traditional food recipes, restaurants with lip-smacking food, travel stories on food & people, interesting cooking utensils & processes and food photography. The idea is to create sustainable media mileage and stay on top of the minds of the readers at an interactive level for 4 months.

Media Mix:

Print, Digital, Radio, OOH, On-ground.

Key Highlights:

  • Kalyan Karmakar, a successful food blogger for over 10 years is the curator
  • Every week there is an article on Times Life using UGC with the help of the curator
  • Every week there is a winner who is gratified by the sponsor
  • On-ground events in Bangalore, Delhi and Mumbai hosted by the curator