Once Smitten. Twice Ready.


The challenge was that customers of diamond jewellery tend to think about the jewellery, not the diamond. In other words, the design always takes precedence. That’s because buyers do not understand the significance of a diamond/solitaire.


Times Envelop created a strategy to bring the solitaire back in focus with a creative campaign that positions Divine as the brand of solitaires that dials up the celebration of a moment and “makes it Divine”.


We led the entire creative process including the shoot, crafting the campaign that includes 4 ads in print and renditions for outdoor and digital as well as the core idea being taken across radio.

The result:

One happy client and fresh briefs for the rest of the year

“We loved the way you’ll moulded the ‘Make it Divine’ campaign.” Brand Team. RS Diamonds.